POSITIONING STATEMENT GENERATOR
Stop handing the deal
to the cheapest bid,
because your one sentence
finally sounds like nobody
else in the room.
Tell me what you sell, who buys it, and what makes you different. You’ll get one sharp positioning statement, side by side with the generic mush your competitors use, so you can see exactly where they hand the deal to the cheapest bid.
I help B2B sellers win on value, not price.
HOW IT WORKS
You’re not losing on price. You sound like the cheapest option before they even get to your number.
01
The one thing a competitor can’t say
Your service, your buyer, the one thing a competitor can’t copy. A certification, a named guarantee, a geography they don’t cover. The more concrete, the sharper the output.
02
Get the sharp version and the contrast
You see your positioning statement next to the weak version your competitors use. That contrast is the “oh, that’s the problem” moment most sales teams never get.
03
Find out where you’re still generic
A plain-English critique tells you what to tighten, and exactly why the current version still lets buyers compare you to whoever bid lowest.
What this won’t do: It reads what you tell it, not your buyers’ actual objections. If your differentiator is vague, the output will be too. The sharper your input, the more useful the contrast.